Gerald Cleaver - The Process LP

$24.98

Label: Positive Elevation

Release Date: October 18th, 2024

The electronic album you’ve all been waiting for has arrived! Detroit-born drum slayer Gerald Cleaver is making this summer even better with the upcoming release of a new, mysterious electronic ensemble that takes us to the next level of his unique avant-garde approach. Known for his ability to use the unpredictability of improvisation to deliver an unbelievable experience, Cleaver explains that the theme of The Process is the “celebration of the freedom and power of the Black American male.” Its very name bears the idea of persisting, of becoming everlasting. He likens The Process (both the album and his methods) to the evolution of Detroit’s robust music scene, highlighting the importance of reaching a younger audience to keep its “Electrifying Mojo” alive and thriving. Every note on The Process weaves together Gerald’s deep love and appreciation for the city that shaped him, its rich culture, and his relentless passion for creating transcendent yet relatable music that is to be felt (not only heard).